Media Perceptions


Fruitvale, Oakland is currently in the limelight as the backdrop for bouts of protests, prostitutes and violence.  Most notable is the tragic death of Oscar Grant, a twenty-two year old man who was shot by a BART police officer. The 2009 incident has made recent headlines, 2013, with a film adaptation retelling the story of the fatal shooting. While I do not mean to deprive this occurrence from its due attention it is important to note that amongst the issues previously mentioned it accounts for a very minute portion of the areas concerns.

A comprehensive investigation of news reports in conjunction with local accounts has painted a gradient image of student activism as well as unethical behavior. In light of the Grant incident protests were prominent in the streets of Oakland in the attempt to express the felt outrage of the citizens. Most notably, the protests turned to violence and some locals have made mention that this violence took away from the intention of the activism. This event however, has not been the exclusive genesis of protests in the streets of Oakland. Gang violence on the infamous International Boulevard stirred students to take action as they closed down local intersections to draw attention to their concerns. Students opposed the gang injunction that they claimed gave officials freedom to wrongly question and convict innocent members of their community.  While these protests were not inspired by positivity, the students managed to maintain a level of civility that the Oscar Grant protesters could not. In my research I could find a single mentioning of student led protests that ended in violence.

A deeper concern in the Fruitvale area is the presence of sex trafficking in broad daylight. New reports indicated that girls as young as thirteen have been involved in local prostitution in International Boulevard, or its local name of Brothel Boulevard.  While the media mainly focused on the age of the girls involved it became clear that the locals were more concerned with the type of environment that surrounded the area. The inevitable convergence of drug traffic as well as promiscuous patrons led locals to take action. Some have gone as far as creating documentaries in which prostitutes and pimps alike are spoken to in the attempt to raise awareness of the issue.

Overall, the perceptions of the media are rather negative and also very distant. While the popular media concerns themselves with the tarnishing of California’s image the local have far greater concerns for their own safety and comfort.

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